Zig Ziglar says that every sale [of a product] overcomes five basic obstacles: no need, no money, no hurry, no desire, no trust. This list deserves our attention; witnessing involves selling the church and our Lord. The five barriers translate easily into five problems that every congregation has to solve. For the average congregation trying to sell the Gospel of Jesus Christ to their unchurched neighbors, Ziglar’s list is in a rising order of importance.