Went to the new movie The Chef yesterday. A major theme is the power of social media to make or break any enterprise. The Chef’s twittering brought new people into an established old restaurant, but the management was unwilling to change its menu to meet the new expectations of the new people. The restaurant owner (Dustin Hoffman) shouts, “from now on, I have to approve all tweets.” In other words, we can only use this revolution if everything is run through the council that meets every other month. Sounds like the church.

Nonprofit agencies and Churches need to look at Facebook differently:

I have gone from a Facebook hater to a daily user over the past two years. There is statistical evidence that many of the people your church currently ministers to, and hopes to minister to, have done the same thing. I can identify three reasons for this in my life. Each has a direct application to your church’s use of this media:

1) Those people in my extended family who love snapshots, use Facebook to share their daily lives.