Sometimes I attend a nearby church that is clueless on communication.I don’t think that they are alone in having problems adapting to digital age. Because I am an irregular attender, I find myself asking questions like, “What time is the Ash Wednesday service?” or “What craft items do they need for VBS?” or “Is the church still collecting items for flood relief?” I could always call the church office, but when are they open? This church puts out a weekly bulletin, which is packed with worship parts and cryptic notes. This bulletin is optional for those who attend the contemporary service.

Nonprofit agencies and Churches need to look at Facebook differently:

I have gone from a Facebook hater to a daily user over the past two years. There is statistical evidence that many of the people your church currently ministers to, and hopes to minister to, have done the same thing. I can identify three reasons for this in my life. Each has a direct application to your church’s use of this media:

1) Those people in my extended family who love snapshots, use Facebook to share their daily lives.