Sometimes I attend a nearby church that is clueless on communication.I don’t think that they are alone in having problems adapting to digital age. Because I am an irregular attender, I find myself asking questions like, “What time is the Ash Wednesday service?” or “What craft items do they need for VBS?” or “Is the church still collecting items for flood relief?” I could always call the church office, but when are they open? This church puts out a weekly bulletin, which is packed with worship parts and cryptic notes. This bulletin is optional for those who attend the contemporary service.
Churches are in the communication business. We tell people about Jesus, explain the relevancy of the Bible, communicate prayer needs and joys, publish the where and why of our fellowship gathering, and beg people to give. Few things have changed so dramatically in the last thirty years as the ways people communicate and how they prefer to receive information. From the time of Martin Luther down to the time of Martin Luther King, people went to the church and looked at the church door or church bulletin to see if there was anything happening this week. Today, those that faithfully read the bulletin or the church newsletter are few and gray. Even the idea of regularly going to the church building or calling the secretary for information seems quaint.