In long range planing with churches, I have begun to use the word vector instead of goal or objective. The Goals/Objective language is borrowed from the business world which thinks in terms of profit being the underlying greatest good that all things serve. I cringe every time I hear a guru tell church people to adopt SMART goals. We have Christ to serve, and our driving long-range vision is the great commission, that we make disciples in all contexts and among all peoples for the transformation of the world. All of this is done with an attitude of authentic love for those outside the church, never treating them as objects to be manipulated for our own ends.
It is often pointed out that the Day of Pentecost is the reverse of the Tower of Babel event in the Old Testament. My first pastorate was a church just south of Bangor, Maine. Bangor, like many American communities, has been struggling to make a name for itself. In the 1960s they lost a major military base and airport hub. Truth is, planes stopped needing to fuel there as they flew to Europe. Few people remember that Bangor was the destination for the King of the Road hit song by Roger Miller. Fewer people still, associate Bangor with Paul Bunyan.