We are Kodak
Why did Kodak die? The simple answer is that people stopped buying film. Besides the world’s most famous film, Kodachrome, Kodak made darkroom chemicals and papers. Today, when photographs are printed people use inkjets. There are those who would fault Kodak’s leadership with not shifting full time into the digital camera market or becoming a leader in providing paper and ink. This is worst kind of Monday morning quarterbacking. Kodak has enjoyed great leadership. They would need a leader like Harry Potter to take on Canon, Nikon, or Epson.